Privacy Policy


1. This Privacy Policy relates to the SWRnewstar website. SWRnewstar is the trading name of Specialist Waste Recycling Limited, company number SC324466.

2. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information when you visit our website. We are the data controller which mean we are responsible for deciding how we collect and use your personal information.

What do we collect?

3. We collect information for three purposes, and the information that we collect from you will depend upon how you use and access our site.

4. If you register with us for the purposes of entering into a contract with us, we will collect information required to contact you, and any other information that you supply. We may check the accuracy of information supplied against publicly available information from sites such as LinkedIn.

5. If you subscribe to any of our website services, email notifications and/or newsletters, we will collect the contact details required for us to facilitate this.

6. We also collect and use information about your visit to the site, such as your IP Address or mobile device identifier, geographical location, browser type, referral source, length of visit and number of page views.

Why do we collect this information?

7. We collect this information to provide you with the services that you have requested.

8. We check/verify and/or supplement information that you have provided with publicly available sources to ensure that our information is accurate, complete and up to date.

9. We collect information to improve our website, administer it, and improve your user experience. We also collect information about your use of the site to enable us to understand our users behaviour to adapt the site to better serve your needs.

What is the legal basis for this?

10. We are relying on legitimate interests as a legal basis for the use of this information. It is a legitimate interest of ours to be able to provide you with the services that you have requested, and respond to your questions.

11. It is also a legitimate interest of ours that we ensure that the information that we hold is accurate and up to date.

12. In relation to website browsing information, it is a legitimate interest of ours to optimise our website to ensure that individuals who access it get the best possible experience, and the website remains relevant and functional.

Who has access to the data?

13. Our staff may have access to your data if they need it in the course of their duties.

14. We also use Google Analytics to collect and interpret data about your browsing. Google Analytics generates statistical and other information about website use by the means of cookies which are stored on users computers. The information generated relating to our website is then used to create reports about the use of the site. In this capacity, google are acting as a data processor, and we have signed an agreement with them to ensure that your information remains secure.

15. We use Google Analytics to evaluate the performance of our site and improve the service we offer you. We may transfer information about you outside the EEA for this purpose. We will only do so where permitted by law.

16. Google Analytics complies with the EU-US Privacy Shield Framework as set out by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries. It is subject to enforcement by the Federal Trade Commission. Google, including Google Inc. and its wholly-owned US subsidiaries, has certified that it adheres to the relevant Privacy Shield Principles, including for Google Analytics. For more information about this protective measure, please visit the following:

How long do we keep the information?

17. We keep the information that you provide for three years. This is the typical length of a commercial waste contract for a large business, and so represents the length of time that your interest in interacting with our services is likely to remain relevant.

Your rights

18. You have various rights in relation to your information, including:

18.1 the right to access the information we hold;
18.2 the right to request rectification or erasure of personal data;
18.3 the right to request that we restrict what we are doing with your data;
18.4 the right to object to what we are doing; and
18.5 the right to request your information in a portable format.

19. You also have the right to make a complaint to the Information Commissioner’s Office about how we use your data. How to do this can be found at

Where next?